Course curriculum

  • 1
    WELCOME » Start Here
    • Welcome To Fuel Your Funnel With Facebook & Instagram Ads
    • High Level Facebook Ad Structure
  • 2
    PART 1 » SET UP
    • Set Up Intro
  • 3
    1.1 » Business Account (Initial Set Up)
    • Intro To The Facebook Business Account
    • Create Your Business Page
    • Create Your Business Manager
    • Create Your Business Ad Account
    • Set Up Your Business Asset Group & Link Your Business Instagram Account
  • 4
    1.2 » Pixels & Events (Initial Set Up)
    • Intro to Pixels
    • Create Your Pixel & Add To Business Asset Group
    • Intro To Events
  • 5
    1.3 » Domain Verification (Initial Set Up)
    • Intro to Domain Verification
    • STEP 1 » Purchase a Domain
    • STEP 2 » Verify Your Domain on Facebook
    • STEP 3 » Create a Subdomain
    • STEP 4 » Connect your Subdomain to your Landing Page Builder
    • No Domain Alternative
  • 6
    PART 2 » PREP
    • Prep Intro
  • 7
    2.1 » TY Page Pixel & Events
    • Install Base Pixel on Thank You Page
    • Install Facebook Pixel Helper
    • Add Your Conversion Event To Your TY Page
    • Configure Your Event to Use Aggregate Event Measurement
  • 8
    2.2 » Ad Copy
    • Ad Copy
  • 9
    2.3 » Ad Creatives
    • Facebook & Instagram Ad Creatives
    • Creating Ad Images In Canva
  • 10
    2.4 » Ad Targeting
    • Intro To Ad Targeting
    • Audience Brainstorm
    • Build Your Audiences
  • 11
    PART 3 » LAUNCH
    • Launch Intro
  • 12
    3.1 » Launch Readiness
    • Launch High-Level Game Plan
    • Ad Spend (Intro)
    • Ad Budget (Intro)
    • Starting Budget
  • 13
    3.2 » Launch
    • Pre Launch Planner & Checklist
    • Launch Your Ads
  • 14
    3.3 » Delivery Status
    • Ads In Review (Delivery Statuses & Next Steps)
    • Adding New Ad Sets Into An Existing Campaign
  • 15
    3.4 » Rejected Ads
    • Rejected Ads
    • Rejected Ads (Behind The Screens)
  • 16
    PART 4 » POST LAUNCH
    • Post-Launch Intro
  • 17
    4.1 » Ad Metrics & Targets
    • Ad Metrics & Targets
  • 18
    4.2 » Ad Management
    • Ad Management (Intro)
  • 19
    4.3 » Daily Scan
    • Customize Columns In Ads Manager
    • Daily Scan (Metrics Overview)
  • 20
    4.4 » Diagnose
    • Diagnosing Your Ads and Ad Sets
    • Optimize Your Opt-In Page
  • 21
    4.5 » Testing
    • Testing
    • BTS Testing Creative
    • BTS Testing Copy
    • Testing New Ad Sets with Detailed Targeting Expansion
  • 22
    4.6 » Troubleshooting
    • Troubleshooting Your Facebook Ads Data
  • 23
    4.7 » Scaling
    • Scaling
  • 24
    FAQs & Facebook Resources
    • FAQs & Facebook Resources