Fuel Your Funnel With Facebook & Instagram Ads

1
WELCOME » Start Here
- Welcome To Fuel Your Funnel With Facebook & Instagram Ads
- High Level Facebook Ad Structure
2
PART 1 » SET UP
- Set Up Intro
3
1.1 » Business Account (Initial Set Up)
- Intro To The Facebook Business Account
- Create Your Business Page
- Create Your Business Manager
- Create Your Business Ad Account
- Set Up Your Business Asset Group & Link Your Business Instagram Account
4
1.2 » Pixels (Datasets) & Events (Initial Set Up)
- Intro to Pixels (Datasets)
- Create Your Pixel & Add To Business Asset Group
- Intro To Events
5
1.3 » Domain Verification (Initial Set Up)
- Intro to Domain Verification
- STEP 1 » Purchase a Domain
- STEP 2 » Verify Your Domain on Facebook
- STEP 3 » Create a Subdomain
- STEP 4 » Connect your Subdomain to your Landing Page Builder
- No Domain Alternative
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PART 2 » PREP
- Prep Intro
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2.1 » TY Page Pixel & Events
- Install Base Pixel on Thank You Page
- Install Facebook Pixel Helper
- Add Your Conversion Event To Your TY Page
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2.2 » Ad Copy
- Ad Copy
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2.3 » Ad Creatives
- Facebook & Instagram Ad Creatives
- Creating Ad Images In Canva
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2.4 » Ad Targeting
- Intro To Ad Targeting
- Audience Brainstorm
- Build Your Audiences
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PART 3 » LAUNCH
- Launch Intro
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3.1 » Launch Readiness
- Launch High-Level Game Plan
- Ad Spend (Intro)
- Ad Budget (Intro)
- Starting Budget
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3.2 » Launch
- Pre Launch Planner & Checklist
- Launch Your Ads
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3.3 » Delivery Status
- Ads In Review (Delivery Statuses & Next Steps)
- Adding New Ad Sets Into An Existing Campaign
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3.4 » Rejected Ads
- Rejected Ads
- Rejected Ads (Behind The Screens)
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PART 4 » POST LAUNCH
- Post-Launch Intro
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4.1 » Ad Metrics & Targets
- Ad Metrics & Targets
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4.2 » Ad Management
- Ad Management (Intro)
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4.3 » Daily Scan
- Customize Columns In Ads Manager
- Daily Scan (Metrics Overview)
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4.4 » Diagnose
- Diagnosing Your Ads and Ad Sets
- Optimize Your Opt-In Page
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4.5 » Testing
- Testing
- BTS Testing Creative
- BTS Testing Copy
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4.6 » Troubleshooting
- Troubleshooting Your Facebook Ads Data
- Low Ticket Engine Targets & Troubleshooting
23
4.7 » Scaling
- Scaling
24
FAQs & Facebook Resources
- FAQs & Facebook Resources

Fuel Your Funnel With Facebook & Instagram Ads

A ‘learn by doing’ Facebook® and Instagram® ads course to launch campaigns from start to finish (without the struggle). Click-by-click, step-by-step, behind our screens we show you what needs to happen to build your audience.

Course curriculum

WELCOME » Start Here

PART 1 » SET UP

1.1 » Business Account (Initial Set Up)

1.2 » Pixels (Datasets) & Events (Initial Set Up)

1.3 » Domain Verification (Initial Set Up)

PART 2 » PREP

2.1 » TY Page Pixel & Events

2.2 » Ad Copy

2.3 » Ad Creatives

2.4 » Ad Targeting

PART 3 » LAUNCH

3.1 » Launch Readiness

3.2 » Launch

3.3 » Delivery Status

3.4 » Rejected Ads

PART 4 » POST LAUNCH

4.1 » Ad Metrics & Targets

4.2 » Ad Management

4.3 » Daily Scan

4.4 » Diagnose

4.5 » Testing

4.6 » Troubleshooting

4.7 » Scaling

FAQs & Facebook Resources